Top Dollar Days: An eBay & Internet Marketing Calendar
Our friends at
Magniphy
have come up with an eBay and Internet business calendar to help sellers
optimize their sales timing and promotions. Internet and eBay shoppers
typically start buying much earlier than most eBay sellers believe. If you
want to take full advantage of holiday and seasonal sales dates it is
important you start your marketing efforts early.
Magniphy is the new solution for eBay and Internet sellers that integrate
Product and Market Research, a easy-to-use website builder and an eBay
listing tool.
Has a holiday ever snuck right up on you and left you frantically
searching a convenience store looking for "just the right thing" for your
loved one? In the end, you buy that cheap felt stocking stuffed with waxy
chocolates because that’s all there is left.
That’s the same feeling you get when you hit a top-dollar sales day and
realize that you didn’t think of starting your marketing efforts until it
was a little too late to attract traffic to your site.
If you’re like me and you’re not yet familiar with the rhythm of Internet
marketing and sales, I’ve got great news! Our marketing experts have come up
with a calendar to help you know when to begin marketing efforts in order to
take advantage of top-dollar days. The Top-Dollar Day calendar tells you
when to begin marketing efforts for holidays, as well as for ten other days
that are typically high-sales days on the Internet.
Following the Calendar
As you follow the calendar, please keep in mind two considerations:
Review/Optimization Dates: Days that suggest an analysis or review should take considerably longer than one day. We’ve only pointed out a good starting date.
Website Marketing Start Dates: Days that suggest a starting date for marketing for a sale is the date that you should have the marketing complete and implemented. For example, we suggest Jan 13 as the day to begin marketing on your website. This means that your marketing efforts should be full force on your website on this date. You should begin preparing to launch days or weeks in advance.
Top Dollar Day Calendar
* Starred items will take more than one day to complete.
January
Jan 8: Begin Back to
School Campaign on eBay Jan 10: *Conduct an analysis of the competition (websites,
marketing efforts, etc.)
Jan 13: Begin Valentine’s marketing on website
Jan 28: Start Valentine’s PPC (pay per click) promotion
February
Feb 1: Send Super Bowl
email with special offer Feb 7: *Optimize/Review your home page and landing pages Feb 9: Valentine's promotional email Feb 11: Last day to ship for Valentine's Day Feb 13: Begin Presidents Day sale Feb 14: Valentine's Day Feb 15: End Valentine's Day promotion Feb 16: Send Presidents Day promotion email Feb 18: President's Day Feb 21: Begin Spring shopping season on eBay
March
March 1: *Optimize/Review
your website copy March 7: Begin St. Patrick's Day Sale on website March 8: Send St. Patrick's Day promotional email March 11: Begin Easter sale on website March 17: St. Patrick's Day March 18: Send Easter promotional email March 23: Easter Sunday March 31: Begin Summer PPC campaign (for summer product retailers)
April
April 1: April Fool's Day April 4: *Optimize/Review your order process April 5: Send Spring promotional email April 18: *Optimize/Review your email capture process and how it
relates to your contact list April 25: Begin Mother's Day sale on website April 26: Send Mother's Day promotional email
May
May 2: *Review/Optimize product pricing May 8: Last day to order for Mother's Day May 11: Mother's Day May 13: Begin Summer PPC Campaign (for traditional retailers) May 16: Begin Memorial Day sale on website May 17: Send Memorial Day promotional email May 26: Memorial Day
June
June 3: *Review PPC campaigns June 7: Begin Father's Day sale on website June 11: Send Father's Day promotional email June 15: Father's Day June 20: *Review/Optimize natural search engine strategy June 27: Begin Independence Day sale June 28: Send Independence Day promotional email June 30: End Summer PPC program (for summer product retailers)
July
July 4: Independence Day July 11: *Begin implementing a linking campaign July 18: *Pursue site credibility indicators July 25: *Optimize/Review email campaign
August
August 1: *Begin planning Holiday marketing August 2: *Review 2004 sales data (in prep for Holidays) August 5: Start Back-to-School PPC promotion August 9: *Explore alternative marketing channels August 10: Start Back to School sale August 12: Send Back to School promotion email August 22: End Summer PPC campaign (for traditional retailers) August 24: Begin Labor Day sale on website August 26: Send Labor Day promotional email
September
September 5: Labor Day September 6: *Review/Optimize customer service & fulfillment September 23: End Back-to-School PPC promotion September 30: Begin Halloween PPC campaign
October
October 3: Begin Columbus Day sale October 4: Send Columbus Day email October 13: Columbus Day October 31: Halloween
November
November 1: End Halloween PPC promotion November 7: *Review Holiday promotions November 11: Veterans Day November 14: Begin Holiday Theme on website November 17: Start Holiday PPC campaign November 22: Send early bird Holiday shopping email November 23: Increase PPC bids for Christmas (Thanksgiving Day) November 25: #1 Top Dollar Day November 26: #9 Top Dollar Day
December
December 13: #5 Top Dollar Day December 16: Send holiday promotion email December 19: #8 Top Dollar Day December 20: Lower PPC bids for Christmas, #2 Top Dollar Day December 21: #7 Top Dollar Day December 22: Last day to order for Christmas, #6 Top Dollar Day December 23: #4 Top Dollar Day December 24: Christmas Eve promotion on website. December 25: Christmas December 26: #3 Top Dollar Day December 27: Send End-of-Year sale email; #10 Top Dollar Day
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