How to Easily Turn Your WordPress Blog into a WordPress Website
The eBay & Amazon Seller's News, November 24, 2015 - Volume 16, Issue No. 20
Tips, Tools, News and Resources for eBay, Amazon and Online Sellers
Book buyers please note. If you buy any of our printed manuals over the Thanksgiving holiday shipping will be delayed until Monday as both of our print on demand companies are closed from Wednesday Noon until Monday morning.
If you buy any of our eBooks they will still be delivered instantly.
I found a really cool shipping label for Amazon FBA. The design matches the Amazon shipping format perfectly and each part of the label removes separately. These are great time savers. These are from www.OnlineLabels.com. Type the product number into the search box on the site and it will take you right to the correct label.
They work great in any ink jet printer.
Not happy with your product photographs? Does it seem like an expensive and daunting task to get quality photographs? Did you send images overseas and you're not happy with the results? I use Retail Studio Effect. It is the easier, faster and cheaper alternative to traditional product photography.
The process is easy, you take the photograph, send them your image and they edit out the background and maximize the color, contrast and brightness of your image. There is no easier way to get professional Amazon and eBay compliant images.
Retail Studio Effect is based in the United States and stand by their work They offer a variety of image solutions at various price points. Starting today, they are offering 67% to 80% OFF for my readers. For examples of their work, product photography tips, or to place an order, click here.
In last month's issue I had an article about how Amazon now indexes search terms. In the article I said that Amazon no longer looks for words in the bullets and descriptions. Well one of my readers tested that, and it appears despite what Amazon says, they are still finding keywords working in bullets and product descriptions. So although I suggest you optimize keywords in the title and keyword field, it won't hurt to include some in the bullets and descriptions as well.
If you sell on eBay or are a Merchant fulfilled seller on Amazon, you are in for a shock. Some USPS shipping rates will go up over 20% in January and UPS is planning a rate hike as well. I find that Amazon's FBA rates are still the best deal in town so if you are still merchant fulfilling you may want to take a look at FBA. We use FBA to fulfill our eBay sales as well and that makes up more competitive on eBay.
Lets get started with this monthís articles:
By Marsha Perry
So whatís the difference between blogs and websites? With WordPress it all comes down to pages and posts.
In general, blogs are made up of posts. Each post is like a short article on a specific topic. The posts are displayed in chronological order and are divided into categories. They usually, but not always, have an author and a published date. Itís common to allow comments on blog posts.
Websites are typically made of pages. In general pages do not allow comments and do not list an author. There also isnít a published date and pages arenít in categories.
Despite the fact that the default setting of WordPress is as a blog, it can be used to make websites. How? Itís really pretty easy. Let me show you how.
Case One Ė A Website with a Blog Area
When you log into your WordPress dashboard youíll see Posts and Pages listed in the menu on the left.
Click on Pages and then Add New. Add a page called ďhomeĒ. Then publish your page.
Add another page called "blog" and publish it.
Now here's the trick to making your WordPress blog into a WordPress website with a static page. Go to Settings > Reading on your dashboard.
Edit the Front page displays section so that it looks like this:
Click on the Save Changes button at the bottom of the page. The above will give you a WordPress website with a home page that's a real page. In WordPress lingo this is called having a static home page.
Working with your WordPress Website
To add more pages to your website go to Pages > Add New. In most cases, depending on your theme, the new pages will appear in the site's main navigation.
But how do you blog? Go to Posts > Add New. Published posts appear on the blog page. So you'll never actually write on the blog page. Instead let WordPress do the work for you and put your published blog posts on the blog page.
My website, perryweb.com, is an example of this kind of WordPress website. The website has both pages and posts.
Case Two - A Website with No blog
WordPress can even be used to make a website with no blog at all. Here's how I set that up.
I make the home and blog page as described above. Then I set the reading settings as described above. Now here's where things are different. I go back and edit the blog page. When you're editing the blog page you'll see the publish block of information on the right of the screen. See how the status is published?
Click the edit button and you'll see more choices. Select Draft and click Update.
The Chronicles of Sir Arthur Conan Doyle website is an example of a WordPress website with no blog.
Your blog page is still there, but it's in draft status. So there will be no blog item on your menu. If you ever change your mind and want to blog, then go back and publish the page. You're set to blog!
Which Setup is Best?
The decision on which setup is best totally depends on your goals and individual situation. The great thing about WordPress is that nothing is written in stone. You can have a blog and then turn it off if you don't have time to blog on a regular basis. You can go from a WordPress blog to a WordPress website and back again. It's all about what works best for you.
Marsha Perry is a website developer specializing in helping small business owners with WordPress sites. Her specialty is providing customized website services in a cookie-cutter world. Feel free to contact Marsha at Perry Internet Consulting if you need help with your website.
Jim Cockrum has a new program called the Proven Performance Inventory. I have looked this over and its excellent like all of Jim's programs. Here is the info about it:
$20,000+ sales days on Amazon are normal for my partner Brett and he's got a system that we are FINALLY revealing. No one else is teaching this.
Perhaps more compelling is the fact that he was down to his last $400 to invest in his business before he became one of our top success stories!
As one of my all time top students, he now has an 8 figure business. (That's way over $10,000,000+ in annual sales!)
He's finding numerous "golden gaps" on Amazon every day, and for the first time anywhere, we are sharing his exact simple, proven strategy.
He uses a never before seen strategy with these features:
I get this question a lot and the short answer is yes, but it's a little more complicated than that. Back in 2006 when we added Amazon as a sales channel it was a tiny part of our business, but that has really changed over time. Back then Amazon was maybe 20% of our business but today its closer to 80% although we have seen a nice uptick in eBay this month due to holiday shopping.
We list the same items on eBay that we list on Amazon and we still sell about 7 or 8 units on Amazon for each one that sells on eBay.
There is no question that Amazon has eclipsed eBay sales over the past few years. Although there are still some good reasons to keep eBay.
First of all, if you sell used, vintage or collectible products, then eBay (and Etsy) are still the best place to list those. Another reason is that some categories like clothing and jewelry are restricted on Amazon. If you have not been approved for those categories, then eBay is the one place you can sell them.
I also use eBay as a place to dump slow or underperforming inventory. The reason is there are more bargain hunters on eBay than Amazon and I find if I reduce the price good sell more quickly on eBay than Amazon.
The final reason is that eBay still represents 20% of our sales and I don't want to give that extra margin up.
If time is a factor you can put your goods into FBA and use a service like JoeLister that can help you create eBay listing from your Amazon FBA listings and fulfill the products automatically for you. I have been using them for several months now and its working out quite well.
So all in all there are still some good reasons to stick with eBay, but if you are a newbie just starting out I would definitely start with Amazon. My training course, The Complete Amazon Marketing System can get you off to a good start. And if you join www.Onlinesellingcoach.com first you can save $40 on the purchase price.
Remember some of these websites may be retail. If you see that just use the contact form to request wholesale information.
Harry N. Abrams, Inc. (HNA) is the preeminent American publisher of high-quality art and illustrated books.
Abbeville Press , est. 1977, specializes in publishing quality books on art, architecture, photography, design, travel, lifestyle, and media.
Tool Logic sells compact, high quality, multi-function tool kits, including wholesale survival knives with unique and unusual gifts for birthdays and men.
B and T Outdoors specialize in accessories for the C-store and sporting good stores and have distributor programs available to those who are interested and qualify.
The Peter Grimm Co. sells Innovative, high quality hats at an affordable price.
Ed Heart Using crystals from Swarovski - Ed Heart creates classic and elegant jewelry with a wide range of colors and effects.
Baby Threads sells pima cotton baby layettes, with hand embroidery details.
Napa Soap Company crafts their soaps by hand, in small batches, blending natural ingredients to soothe every skin type and mood.
Red Pony Clothing sells a line of Rhinestone T-shirts, Glitter T-Shirts, all with edgy statements.
Uparel LLC makes compression garments in the USA. Mainly, compression shirts, arm sleeves and shorts.
Pyramyd Air sells air guns, BB guns, pellet guns, air rifles, and airsoft guns from Crossman, Gamo, Walther, Beeman, Webley & Scott, Air Arms, Beretta, Daisy, Colt, RWS and many others.
Thatís all for now - See you in December.
P.S. If you missed the last issue, click here to read it.
© 1999- Harry McGrath, Inc., DBA Skip McGrath, Auction Seller's Resource and Vision-One Marketing. All Rights Reserved.
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