I often get email from readers that say something like: “In your book you said to do XYX about ABC but then I read somewhere else that you should do DEF about XYZ?
Often the comments were about something they read in my book or newsletter versus something they read on eBay, or in the eBay message boards. Sometimes the questions are about a item they read in a blog, another book or some other website.
For example, I was once attacked by a sometimes blogger and ocassional eBay seller because I recommend using all caps in eBay auction titles. eBay itself, and some eBay authors and trainers, recommend against this practice. Well, the problem is that I have tested all caps, capitalized and even lower case titles extensively. With some exceptions I always get more hits with all caps headlines than with a upper/lower case combination. In one test of a identical item with identical terms, description, ending time, title, photos, etc., the all caps listing got almost double the number of hits and the final value was 17% higher. On the other hand, a seller of rare stamps tried this tactic and it didn’t work at all for him.
I also favor multiple photos and long descriptions. One of my friends, successful eBay author, Lynn Dralle, mostly uses only one photo and fairly short descriptions –but we are both successful at what we do.
Many experienced sellers tell you to withhold feedback until someone posts feedback for you. I disagree. I always post feedback as soon as payment is made. And my feedback score is still excellent after 8 years.
I often use Reserve Price Auctions. Most experts tell you not to do this, but I run a highly profitable eBay business and it works for me.
I could list many more examples –but I think you get the point.
Selling on eBay is one of those topics that there are as many opinions as there are sellers. The late President Franklin Roosevelt agreed with me. He once noted “There are as many opinions as there are experts.”
In general eBay gives out very good how-to-sell information, but they recommend a lot of things that I, and other sellers, disagree with. So does that mean eBay is incorrect? Of course not. eBay is speaking from their point of view.
Without rambling on about this much more –the point I am trying to make is that just because a piece of advice seems to conflict with someone else’s, that doesn’t necessarily mean it is bad advice. It could be of course –so how do you know.
One answer is to try it out for yourself. If short auction descriptions are not working for you –then try longer ones. If you are spending too much money hosting multiple photos, they try using just one and see if your sales are affected. If your eBay store sales are slow, you may not need to spend the money on a featured store, you could try other ways to promote your store listings –including off of eBay. And so on.
I would love to tell you that I am right 100% of the time but that wouldn’t be true. I do like to think I am right most of the time –and my readers seem to agree because they keep coming back. No one is perfect. I would be as rich as Donald Trump if I had $1000 for every mistake I have made.
So when it comes to advice about selling on eBay, my opinion on this subject is that you should consider all reasonable opinions then research and/or test the ideas yourself.
The other thing you should do is consider who is giving you the advice. What are their qualifications and experience?
Karen and I have been selling on eBay for over 8 years and still sell on eBay every day. In fact eBay is responsible for about 1/2 of my income. Other experts that I work with like Lynn Dralle, Jennie Hunt, Jim Cockrum, Tim Knox, James Jones, Mike Enos and others, are all people who can do, and do do, what they teach and write about. Yes, we do profit sharing our knowledge with others but there is nothing wrong with that as long as you are delivering good value for the money.
I have read blogs and websites by many others about selling on eBay, and the internet, who have little or no current experience actually selling. Mostly these inexperienced people just write, grouse and critizise. They usually have little of value to contribute. Often these are people who make money selling something else, who write stuff about others to generate hits to their own site to make money for themselves –rarely do they care if they are accurate or not. So one thing you should always do is research and consider the source.
As for attacking and criticizing the opinions of others, I have better things to do with my time.
Item Number 2:
Do you sell toys and would you like to get in on the Holiday Toy sales boom on eBay?
Jennie Hunt, the publisher of My Toy Guide and herself a successful toy seller on eBay, is probably the leading expert when it comes to the hot Christmas toy season.. Every year she produces an annual Holiday Toy Guide.
You won’t want to miss out… Toys are one of the absolute hottest items on eBay during the Holiday Season
You don’t have to have access to large quantities from a discount warehouse or wholesaler to make good money selling toys on eBay! Although buying inventory from these sources can be a good way to make good profits…
Discover the hottest selling toys that competitors hope you never find out about. Jennie even shows you how you can pay retail price on toys during the holiday selling season and still sell them at a nice profit.
If you are not ready or sure you want to take this leap, Jennie is offering a very nice free mini-course on selling toys on eBay.