eBay, Amazon & Online Marketing News Roundup

No major topic posts today –I have decided to start using Friday to wrap up news and happenings for the prior week. So here are a few things that crossed my computer screen this week.

>>> eBay Holiday Promotions – eBay just uploaded the Holiday Selling Guide for tips to sell more this season. eBay is also launching a number of holiday sales promotions such as eBay coupons and eBay bucks sent to buyers.

>>> eBay to fix search slowness. eBay said yesterday that they are removing some graphics from the search results page so the pages will load faster. Great! This has been a long standing complaint and it looks like someone at eBay finally listened.

>>>  Last week eBay announced a new TV advertising program.  eBay’s return to TV advertising is long overdue but from the admittedly little I have seen, this campaign seems pretty lame. Amazon is also rumored to launch a TV campaign for the holidays. So far they are out with some 15 second spots for the Kindle reader, but I expect them to launch some more general ads in the next few weeks.

>>> Amazon announced a rebate program for sellers who use FBA – Amazon is offering its sellers a chance to earn up to $1,000 in fee rebates when they sign up for Fulfillment by Amazon (FBA). FBA is Amazon’s drop ship program where merchants store inventory in Amazon’w warehouses and Amazon does the order fulfillment for the merchant seller.

>>> The USPS announced a 3% price increase on Priority Mail starting in January. There will be additional price increases on Global Priority and Express mail as well.

>>> eBay has created a mobile boutique that will roam the country to promote buying on eBay.  From November 10 through December 20, the eBay Mobile Boutique brings the eBay shopping experience to life in a town near you.

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