I have been working with a company to help me optimize my website marketing who have produced some very interesting information. One of the studies they did used Yahoo demographic information to see who is visiting my website. Take a look at the chart below:
The dotted line that runs through the bar chart represents the internet average. As you can see my readers are overwhelmingly over 35, make above average incomes and are 60/40 male. The first two don’t surprise me, but the last one does because I tend to get a lot of email from women and I know I have a high number of stay-at-home moms who buy my books. Nevertheless this is really interesting information that I can use to further target my material to my readers.
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