Selling Toys in Today’s Economy

Every year, Jennie Hunt publishes her Holiday Toy Guide.  This is her system that shows eBay sellers what the hot toys will be (the ones people pay up to double for), where to get them and how to sell them.  You can read about the Holiday Toy Guide here.  I have been promoting Jenni’s guide for the last four years and it has my highest recommendation. Hundreds of my readers have used it to make a ton of extra money for the holidays.

Jennie has written three great articles that I will be running one each day this week.  Here is the first article by Jennie about selling toys in today’s fickle economy:


If you are an eBay seller, you probably can’t help but think about how the economy might effect the biggest selling season of the year… holiday toy sales.

It would be unwise if we ignored the status of the economy and didn’t take a closer look as to how this selling season COULD be affected. It is equally important to examine strategies we, as sellers, can put into place that will help ensure a profitable selling season regardless of how glum things may look today.

What We Can Rely On

  1. The children always come first – Parents, grandparents, aunts and uncles… no matter what… will find a way to make their child’s holiday one to remember. Even if it means cutting the budget elsewhere, they will find a way to buy toys and gifts for the children in their lives.
  2. Even in a slow economy, the holidays still bring out good cheer – The holidays are known for being a time for hope and generosity. Although you wouldn’t always recognize this when customers fight over the last (latest and greatest) Elmo on the shelves… the motive is still to bring cheer to the loved ones in their lives during the holidays.
  3. Most people don’t know how to budget – Consumer debt in our country is through the roof… we don’t really understand how to control spending… and, although I can’t encourage getting into more debt, I think it is safe to assume that people will spend what they feel like they have to spend to make the people in their lives happy this year. This means people are going to be buying the hottest toys for the children in their lives… even if it means going into debt.
  4. Even if parents can’t afford to, they will find a way to buy toys for their children – And, if they can’t afford to get the newest toys for this year… they will buy used. Did you know that used toys sell well all year long – and they do quite well during the holiday season too?

I’m convinced that one of the best strategies toy sellers can implement this holiday season is to offer both used and new toys to their customers.

Even though new toys traditionally skyrocket during the holidays… and that means sellers can buy them at full retail prices only to see them double or triple on eBay… there can be a much higher profit margin when selling used toys. You can pick up gently used toys at yard sales, consignment shops, estate sales and thrift stores for pennies on the dollar and turn them around for 100-200% profit on eBay!

But, it all comes down to knowing what toys sell during the holiday season

The Holiday Toy Guide is created to help you make the most from your toy selling efforts on eBay… to help you know what is selling (and what isn’t!)… and in an unpredictable economy – this is MUST HAVE information.

Read about the Holiday Toy Guide here.

Jennie Hunt

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