Whenever someone one asks me if they should build a website, or sell on eBay and/or Amazon, I almost always answer: “Sell on eBay or Amazon.
The reason is: Recent changes in Google (and other search engines) has made it very difficult for small new websites to be found –especially eCommerce websites.
However, that may not always be true. Contrary to what you may have read online – SEO is not dead! Let’s look at a few things that still work:
A Niche Helps
If your product line is highly niche, then it is still possible to be found on the web.
Consider this example: If you sell a variety of gourmet foods, or you sell a highly competitive product such as tea or coffee, then the online competition is so strong it would be very-very difficult to come up on the first few pages of search results.
On the other hand, if you were highly specialized such as, instead of selling a variety of gourmet foods, you only sold dried Chili peppers, that would be a very narrow niche and your chances of making the first page of search results goes way up.
This is where SEO comes in. If you are planning an eCommerce website, the first decision you have to make is, coming up with a niche or specialty that enough people will search for.
The next step is to develop content directly related to your niche. Content is still king, but it must be relevant to the readers search.
First, make sure your content is relevant, then make sure it is informative (educates rather than sells). And, if you can make it entertaining, that is a bonus because it will help drive more traffic which Google Likes.
Don’t pursue links willy-nilly. In the old days, the more inbound links the better. That is no longer true. Current search algorithms, however, only count related links. The content on the site linking to your site must be related to your subject matter, or it won’t count.
Links from social media still count –but for very little, especially if they are all from your Facebook account. But, social media posts do help if they drive traffic (from others) to your site, because Google looks for sites that have traffic and rank them higher.
Videos and Images
Google, and the other search engines, like videos, especially if they relate to your content. That goes for images too. The only way Google will know this is, if you name the images and videos with names related to you content. Instead of calling your video, Pepper video 1, name it something like, “Using dried chili peppers in recipes.
So, if your product is truly niche, then it could be a good investment to set up a website, but if not, think it over very carefully.