Amazon Now Requires Price Per Unit information

Amazon Seller

New listing requirements for Price Per Unit information

This is a new announcement from Amazon regarding Price Per Unit information for products in the following consumable categories:

  • BEAUTY
  • BODY_CARE_PRODUCT
  • FRAGRANCE, HAIR_CARE_PRODUCT
  • HAIR_REMOVAL_AND_SHAVING_PRODUCT
  • LUXURY_BEAUTY
  • MAKE_UP, SKIN_CARE_PRODUCT
  • HEALTH_MISC
  • DAILY_LIVING_AIDS, DIETARY_SUPPLEMENTS
  • HEALTH_FOOD, OTC_MEDICATION
  • PERSONAL_CARE_APPLIANCE
  • SEXUAL_WELLNESS
  • BABY_FOOD
  • GROCERY

 Price Per Unit (PPU) information is used by customers to compare and evaluate products during their shopping journey. To deliver a complete, consistent, and accurate PPU experience, Amazon will be implementing the following data requirements for U.S. sellers.

Starting June 12, 2019, products sold within the U.S. Consumables product types listed below will require all new listings to include the unit count attribute, which was previously optional. Unit count includes a value (unit_count, e.g. “5”) and a unit type (unit_count_type, e.g. “ounce”). The unit type will be restricted to the following units:

fluid ounce
ounce
pound
gram
count

Listings submissions without this information will fail to list. The scope of this change includes any and all, product-level data submissions, whether through Excel templates, Seller Central, or XSD feeds.

And, it’s not just new listings –your existing listings will be impacted as well.

Similarly, on June 12 products sold within the same U.S. Consumables product types will also require updates to existing impacted listings to include the unit count attribute. ASINs without unit count information or with invalid values in the unit count type attribute will still require this information when listings are updated. Any updates that do not include this information will be rejected.

For guidance on choosing the right unit of measure, refer to How to determine Price Per Unit. For additional questions and concerns, please contact Seller Support.

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