No matter what stage of the game you’re at when it comes to selling on Amazon there’s always something you can do to improve. Amazon is a huge marketplace so no one is ever done learning about how to be better. Once you master one thing you just move on to the next skill. If you ever think you’re done learning, that’s probably when your profits are going to stagnate.
A lot of tips out there come in huge lists that can be hard to read, or are even just plain overwhelming. Here you can see the list is narrowed down to some focused and more fleshed out ideas on how to be more successful and see better profits.
Never forget that continuing to learn is going to be your best friend when it comes to being successful in the Amazon world. With that in mind, here are five strategies you can use to become an even more successful Amazon Seller. We’ll look at everything from Fulfillment By Amazon fee calculators to why customer service is such a big deal. You won’t want to miss this.
1. Use An FBA Fee Calculator
If you aren’t doing this already then you aren’t getting the most out of your use of the FBA service. The fees regarding Fulfillment By Amazon are complex and they affect every single listing you’re using this service for. From figuring in the size of your product to how long it’s been in the warehouse, the best way to know your listing cost is to use an FBA calculator to get hard data.
If you’ve been using guesswork and rounded numbers to assume what a listing will cost, now is the time to stop. This strategy is all about getting those numbers down to the exact right cost to the penny. An FBA calculator can help you figure out both your listing cost and the sweet pricing spot that means you won’t be overpriced but you won’t be losing money either. You definitely need to start using one of these calculators as soon as possible and use it often.
2. Stop Letting A Screen Give Make You Too Confident
You’re selling products online which means you’re interacting with your customers online too. Because of this, it’s easy to get lulled into a false sense of security and think you’re doing well. Customers expect great service even if they’re buying an online product. That means you need to stop letting the screen fool you and make sure you’re showing them how valuable they are.
Be there for your customers every time they need you. If you have questions to answer on your listing, make sure you’re doing so in a timely manner. Make sure you’re always giving accurate information in a professional way.
You should also double check that your product images aren’t lackluster. Nothing says you don’t care more than the first image that a customer sees is a low-quality image. It indicates you put zero effort into your listing.
3. Focus On Your Review Scores
Amazon has pretty set rules when it comes to incentivizing reviews in any manner. That doesn’t mean you have to wait and hope they roll in though. There are tools within the seller dashboard that let you contact your customers. Use them to follow up on a purchase. Sometimes customers get busy and they just need a little reminder and nudge to leave a review.
Reaching out to your customer also gives you a chance to head off bad reviews before they happen. If you reach out to make sure the customer is happy with things, you can ask them to contact you directly if they are not happy. This means you can work with them directly to solve the issue instead of having to deal with a negative review after the fact.
Be ready to offer workable solutions and not take their complaints personally. In customer service focused businesses dissatisfied customers are par for the course. Just be ready to help solve the problem in a professional manner, and deliver on any promises you make. This can easily turn into another chance to have a positive review left on your listing after it’s all over.
4. Understand How Amazon SEO Works
Search engine optimization in your listing titles and descriptions really does matter. Although Amazon’s SEO functions a little differently sometimes, a lot of the same basic rules apply. You want to make sure the listing title is based on keywords your customer is actually going to search for when finding your product.
The best way to do this is to make sure you’re utilizing an Amazon keyword tool. These tools can help you figure out what the right words will be to draw traffic to your listing. Since you’re already aware that you can’t sell if you don’t have traffic, you’ll understand why this is so important. Your listings don’t have to look like a string of words, but they should be based on the keywords that are going to be most important to your customers.
5. Watch What Your Competitors Are Doing
In such a large marketplace there’s always going to be someone you can learn from when it comes to who is topping you in sales. It’s tempting to discount their success because they’re competing with you, but that’s a mistake. Instead of hating them for selling more, see what you can learn about why they are beating you out for sales.
Look at things like their listing title, their description, and their pricing structure. See what you can do with that information to adjust things in your own listing. Test out the keywords they’re using, or adjust your price a little to see if it makes a difference. Your competitor is making more sales for a reason, so don’t discount what they’re doing. See how you can make it work for you.
The more time you spend working on tips like these the better your listings will perform. You got into the Amazon market to make money, so don’t drop the ball by becoming complacent. Keep these tips in mind and see what a big difference they can make for you.