Why to Register as a Professional Seller

Question

Amazon offers two types of selling plans – Basic & Professional. Many sellers start out with the Basic Plan, but I suggest you switch to the Professional Plan as soon as possible.

For Basic sellers, Amazon charges you 15% Selling commission plus 99¢ per sale. The fee to become a professional seller is $39.95 per month, but as a Professional Seller you are only charged 15% –and not the extra 99¢. Therefore, if you sell 40 items per month or more, you will save money on fees. (Unless you plan to make at least 40 sales per month -you should not be wasting your time selling on Amazon)..

There are several other, more important, reasons to become a professional seller:

1. Professional Sellers are allowed to create listings for products that are not currently being sold on Amazon. You can also create product bundles, (Creating your own listings will help you reach those 40 sales per month more quickly).
2. Amazon has several restricted categories. You must apply to sell in these –clothing, shoes, jewelry and auto accessories are just a few. You must be a Pro Seller to apply to sell in these categories. (Don’t worry – getting approved is quite easy)
3. Pro Sellers can Manage inventory using feeds, spreadsheets, and reports
4. Pro Sellers can take advantage of Promotions, gift services, and other special listing features
5. Pro-Sellers can use the automatic repricing tool
6. Pro Sellers can customize shipping rates instead of having to use the rate Amazon gives you
7. Pro Sellers can sell in the U.S., Canada and Mexico
8. Here is the most important one: Only Professional Sellers are eligible for listing placement in the Buy Box. This is critical because over 78% of all Amazon sales originate in the buy box.

Want to learn how to sell on Amazon?
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