Advertising In The Holiday Season?

Holiday Season

I rarely do Amazon advertising during the year, as the Return on investment (ROI) almost never works for me.  The one exception is the Christmas selling when advertising really performs

Advertising with sponsored ads can help you do what’s important to you, during the holidays. Here is Amazon’s advice:

Create a Sponsored Products campaign: Start with automatic targeting, where Amazon ad systems do the work of targeting keywords and products that are similar to your ad. This will give you insight into how shoppers find and buy your products.

After two weeks, go to the campaign manager, download your search term report, and see which terms generate the most sales for you. Use these to create a keyword-targeted manual campaign, and set competitive bids for those top-performing keywords to help maximize sales.  I have done this and it works – but unless the automated campaign is working well also, I suggest you cancel the auto-campaign when you create the manually targeted campaign.  This will reduce your total ad cost and improve your overall return on investment (ROI).

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Looking for more guidance?  See Amazon’s New Advertiser Success Guide for step-by-step guidance.

As for all the 3rd-party advertising services – most of them are a waste of money and your time

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