Ready to Grow Your Business as a Solopreneur? These Are the Tech Tools to Make it Happen

Today’s post is a guest post by a highly successful solopreneur – Courtney Rosenfeld.  His website is


Being a solopreneur takes courage and a commitment to putting in the work to make your business grow. However, being a solopreneur doesn’t mean you have to do it all yourself. Anyone who has started a business has modern tech advancements at their disposal, especially if you’re in e-commerce. However, technology does more than just make your businesses possible. The right tech tools can also lighten your load and help your business grow.

What Can You Delegate?

Even though you’re a solopreneur, it’s important to recognize that one person can only do so much. Thankfully, tech tools allow you to delegate jobs without having to hire staff. But how do you know which jobs to delegate? According to Entrepreneur, it’s smart to outsource anything you spend time on that’s holding you back from growing your business, as well as tasks that are outside your area of expertise. For example, if you’re racking up hours on administrative processes, that’s time you could be spending on projects that help your business grow.

Many of these are tasks that are either short-term or only needed part-time, which is why the best way to fill them may be to hire a freelancer. A freelancer can do a professional job on a task that isn’t your specialization, like graphic design or web development. You could even contract with a virtual assistant to get help with administrative duties, freeing you up to concentrate on what your business needs most. Online job boards make it easy to find talent, and the right apps and communication tools make working with a remote freelancer doable.

What Can You Automate?

Along with delegating certain jobs to freelancers, apps and web services that enable automation can make your everyday processes go more smoothly — and generate more revenue. Smart Insights recommends five key areas where you should be using automation if you sell products through Amazon, blogs, or any other type of e-commerce. These areas include email marketing, personalization of e-commerce, search engine marketing, logistics, and analytics.

Another process that small business owners should consider automating is social media marketing. Being active and engaging on social media has become a marketing must for small businesses, but doing this effectively on multiple channels is a monumental task. This is where apps for social media management can help because they allow you to keep track of all accounts from one place; plus, you can access social media analytics and coordinate posts.

One thing you definitely shouldn’t overlook is the importance of having the right devices so you can use these apps effectively. Besides being able to stay on your social media game, having a reliable smartphone and service provider ensures that you can run all your apps, take quality photos, return client messages, and generally maintain good communication. Your best resource is a provider that offers affordable plans with multiple lines and unlimited data, texts; Verizon, for example, offers business-specific plans with up to five lines for as little as $35 a month.

Are You Capitalizing On All Your Opportunities?

Even when you have all the right tools in place, you may still be leaving money on the table if your business is ready to grow. According to Startup Nation, two signs that you’re ready for growth are when you sell out of products frequently and when shoppers are abandoning their carts. You can troubleshoot this issue by implementing web tools that encourage customers to complete a purchase before they decide to take their business elsewhere.

The reality of being a solopreneur today is that there are tools out there to work around just about anything that’s holding you back. You are the head and heart behind your business, but that doesn’t mean you’re on your own. The resources are there to help your business grow — so why wouldn’t you take advantage of them?

Photo via Pexels

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