Holiday sales are now in full swing, so if you have any inventory to send to FBA – SEND IT TODAY !
Amazon’s absolute cutoff to guarantee Christmas eve shipment is November 6th. NOTE That does not mean it needs to arrive that day. Remember, it takes Amazon several days to actually stock an item and set it up in their system as “available for sale.”
This time of year, you are competing with Halloween, Thanksgiving and Christmas rush. This means a shipment that normally takes two weeks to arrive and put on the shelf, now takes 4 weeks. So even if you ship today, that means the soonest it will arrive and be ready for sale is November 9th.
We are normally 100% FBA, but this time of year, when I load a shipment as Merchant Fulfilled (MF), it is available the same day. Therefore, we always hold a few things out of FBA. Remember, there are a lot of late shoppers on Amazon, so ALWAYS offer expedited shipping.
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