I had a question from a reader last week if Amazon allowed package inserts. My answer was “technically no, but its something Amazon has rarely enforced.” Well, that has changed. This week, Amazon clarified their insert policy. When I saw this, I called a friend who works in upper management at Amazon. She confirmed to me that Amazon plans to enforce this policy (possibly even during the holiday season). So, if you have been doing this please be aware.
Here is the revised policy (note the area I have highlighted in boldface.
Customer reviews help customers make informed purchase decisions and are a great source of suggestions about how to improve your products. Authentic customer reviews help new customers find and evaluate your products before purchasing. We want to remind you that Amazon policies prohibit box inserts and product packaging that direct customers to write a positive review, even if no incentive is offered for the review. Similarly, directing customers to contact you instead of leaving a negative review on Amazon is also prohibited. Please ensure your product packaging and box inserts are compliant with these policies before shipping your products to a fulfillment center or to customers. If you have products that are already in fulfillment centers and are in violation of Amazon’s policies, you can create a removal order to proactively remove your inventory.
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