Restricted Brands on Amazon

Restricted Brands on Amazon

Please read this very carefully as there are a lot of traps, if you don’t know how this works.

This is a partial list of restricted brands on Amazon. If you try to list any of these brands, Amazon’s automated system will usually block you from doing so. But, if you do manage to list a restricted brand (or product), and Amazon finds out, they will kill your listing and issue a policy warning. I know that is unfair —but that’s the way it is.

The reason this is a partial list, is that Amazon does not want sellers to know the names of companies on the restricted list. This way, sellers who buy RA items can have their listings killed and get stuck with the products, thereby causing sellers a financial hardship in the hopes this will prevent them from selling Retail Arbitrage products

Let me explain what is going on. Amazon is trying to kill OA and RA sellers. They do not want that business model to exist on Amazon. So Amazon has approached all the big brands (and some smaller ones) and told them that they can register their brands on Amazon AND ask Amazon to restrict their brand so only their authorized dealers can list items (with their explicit permission).

Now – here is the problem (and a possible solution):

About 80% of the time, if you try and list a restricted brand (or product), Amazon will block you. One way to determine if a brand is restricted before you buy it, is to try and list the product (You can do this with a mobile device from the store).

As I said – this only works approximately 80% of the time. In the other 20%, Amazon lets you list the item —and a day or two later, Amazon kills your listing and you get a policy violation. So here is what you can do: If you go to list an item that you think might be restricted, open a support case and ask Amazon before you create the listing. This will cause 2 things: 1) Amazon will answer you with a yes or no, and 2), if Amazon keeps getting support cases by the hundreds, they might eventually publish the complete restricted list.

As I explained, there is no way to know if this is a complete list, because Amazon doesn’t publish it, but it is a good starting point.

This list was assembled from various sources and is updated as we get new information. If you happen to come across any other companies that should be on this list and aren’t please use the contact form on the website to email me and I will update the list.

You might also want to investigate CheckPermission.  Experienced Amazon (U.S.) sellers, use CheckPermission for instant, on-page notification that tells them whether not they are authorized to sell any Amazon product!



Now to the list of restricted items on Amazon, note that it was last updated 7/9/2018.


  • Proctor & Gamble – All P&G brands are restricted. Here is a link that lists their brands.


  • Aden & Anais
  • Cloud B (certain ASINs)
  • Earth’s Best – must be an authorized seller
  • Enfamil – must be an authorized seller
  • ERGObaby
  • Graco
  • Moby Wrap baby carriers
  • Munchkin


  • Abercrombie & Fitch
  • Adidas
  • Adidas Originals
  • Air Jordan
  • American Eagle Outfitters
  • Asics shoes
  • Brooks (must be an authorized reseller)
  • Burberry
  • Chico
  • Coach
  • Docker pants
  • Ferragamo
  • Fossil
  • Fruit of the Loom
  • Gerber Childrenswear, LLC
  • Gucci
  • Harley-Davidson (must be an authorized reseller)
  • Michael Kors
  • Playtex Products, LLC
  • Tommy Hilfiger


  • Apple
  • “Beats” by Dre
  • Belkin (many items may not be sold as new, only used)
  • Bose
  • Braun
  • Brookstone
  • Canon Cameras – used only
  • Fitbit – must be an authorized reseller
  • Franklin Electronics
  • GoPro Cameras
  • Intel
  • Logitech
  • Marantz
  • Monster Audio headphones
  • Motorola
  • Nikon Cameras – used only
  • Ninja Blenders
  • Otter Box
  • Panasonic
  • Solio
  • Sony
  • Speck iPad/iPhone cases
  • Spigen
  • T-Mobile Prepaid Phones


  • Dunkin’ Donuts
  • Frito Lay brands – All brands including  Lay’s‎, ‎Fritos‎, ‎Doritos‎, ‎Ruffles‎, ‎Cheetos‎, and Pepsi

Health & Beauty:

  • Ahava
  • Amope
  • Anastasia Beverly Hills (some ASINs)
  • ANSR
  • AVON
  • Balm Cosmetics
  • Bare Essentials Cosmetics (some ASINs)
  • BaByliss
  • Benefiber
  • Billy Jealousy
  • Bliss
  • Bodum
  • Borghese
  • Butter London
  • Buxom
  • Braun
  • Cane + Austin
  • Caudalie
  • Chanel
  • CHI
  • Comtrex
  • Crabtree & Evelyn
  • Cult Cosmetics
  • DDF
  • Dead Sea
  • deborah lipmann
  • Dolce & Gabbana
  • doTERRA
  • Dr. Brandt
  • Dr. Denese
  • Dr. Dennis Gross Skin Care
  • Elizabeth Arden 
  • Escada
  • Estroven
  • Excedrin Sinus Headache
  • Eyeko
  • Fragrances of Ireland
  • Georgio Armani
  • Gillette
  • Goldfaden MD
  • Inis
  • InStyler – many knock-offs of these were sold through Amazon.
  • Japonesque
  • L’ Occitane
  • La Bella Donna
  • Lancome
  • Lorac
  • MAC cosmetics
  • Meaningful Beauty
  • Molton Brown
  • Nars
  • Norelco
  • NuBrilliance
  • Oral B
  • Perfume samples
  • Perfume testers
  • Perricone MD
  • Proactiv
  • Proactiv Plus
  • Ralph Lauren perfume
  • Stila
  • StriVectin
  • Theraflu Caplets
  • Urban Decay
  • WEN
  • X Out

Home & Kitchen:

  • BigMouth (ASIN B0085MQPSG only)
  • DecoBros (certain ASINs)
  • Farberware
  • GE Light Bulbs
  • Joseph & Joseph
  • KitchenAid
  • OXO (Kitchen Tools)
  • Shark Vacuums
  • Totally Bamboo™
  • Victorinox (Knives)


  • Adobe software
  • Beach Body / P-90X
  • Disney DVD
  • HBO
  • Rosetta Stone Language
  • Warner Brothers

Outdoor Products

  • Grill Daddy
  • Hatchie Bottom

Pet Supplies

  • FURminator
  • Kong – Kong products are not allowed to be sold in any online site


  • Stanley Black and Decker
  • Streamlight flashlights

Toys/Stuffed Animals:

  • Cloud B (certain ASINs)
  • Cozmo
  • Discovery Kids – not all, just double check
  • Disney Frozen (certain ASINs)
  • Fisher-Price
  • GUND
  • Hasbro
  • Hatchimals
  • Learning Resources
  • Lego Star Wars
  • Play-Doh
  • Ravensburger
  • Snoopy Sno Cone Machine
  • Star Wars Action Figures


  • Armani Exchange Watches
  • Citizen watches
  • Diesel watches
  • DKNY watches
  • Fossil