eCommerce

About 4 months ago I lowered my prices hoping to increase my sales — but it didn’t work.  My sales, both in dollars and number of books sold,  actually fell.  I have never enjoyed raising prices, but this gave me no choice.  Please note that these are not actual priceContinue Reading

Update

I had a question from a reader last week if Amazon allowed package inserts.  My answer was “technically no, but its something Amazon has rarely enforced.”  Well, that has changed.  This week, Amazon clarified their insert policy.  When I saw this, I called a friend who works in upper managementContinue Reading

Amazon

Here is what Amazon says about the outlet program: You can proactively optimize your excess FBA inventory by taking advantage of the Amazon Outlet program to create Outlet deals. Outlet deals are Amazon-featured limited-time promotional offers displayed on the Amazon Outlet page. Featuring products via Amazon Outlet can help youContinue Reading

We sell gourmet food items in highly niche markets online –and it is one of our best-selling and profitable categories.  Here is how we go about it . . .